A graduate of the first gavelhouse.com online auction ever run made a promising start to his racing career on Sunday in the Hong Kong Jockey Club’s Sha Tin meeting.
Named Merrygowin (pictured above when sold on gavelhouse.com in April), the son of Castledale was prepared in New Zealand by Gary Vile and entered for sale on gavelhouse.com as a trial winning three year old.
With a long history in expertly marketing horses and a prolific network behind the site’s parent company New Zealand Bloodstock, the gavelhouse.com team’s targeted marketing strategies for high-value lots paid off with Merrygowin fetching NZ$68,000 to the bid of Hong Kong PPG holders, the Merry Go Lucky Syndicate.
Merrygowin prize-money for his third last night was NZ$17,214 making him already well on his way already to recouping his purchase price.
The syndicate also took advantage of the streamlined service gavelhouse.com can offer via parent company New Zealand Bloodstock’s Airfreight and Insurance departments with the horse carefully managed and delivered to ex-pat Kiwi trainer Paul O’Sullivan’s stables in June.
Such was the confidence in the gelding putting on a good show on debut, he was backed into favouritism and after such an eye-catching run first up, he looks sure to be well-found next time out with Hong Kong Jockey Club Racing Content Specialist Andrew Hawkins announcing he’s one for the black-books after the run via Twitter.
If you would like to sell a horse and would like to discuss options on how best of market it get in touch with gavelhouse.com Sales and Marketing manager Haylie Martin to find out how we can help: +64226378127 or email haylie@gavelhouse.com
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