Getting to know Laura Petersen


A bit of background on Sales and Marketing assistant Laura Petersen completed for NZB Standardbred’s Equipped publication ahead of the All Age Sale. 

I’ve been horse mad as long as I can remember. If I didn’t have my own horse like when I moved out of home, I would find a way to ride one whether it be for work or a friends’ horse. At school I lived in the Art room, I studied Design at University and then moved to Newmarket, England for two years once I graduated. I split my time there and did a year on both Luca Cumani and Sir Michael Stoute’s yard, on my return to New Zealand it was a no brainer to combine my two passions.

What is your role with
My role at is a Sales and Marketing Assistant, working to support General Manager Haylie Martin.

What are the day-to-day tasks involved within your role?
My role is quite diverse, as well as assisting buyers and sellers with the smooth running of the auction process before, during and after each sale. I also help Haylie with marketing campaigns, as well as being able to leave the office to photograph horses, meet clients and go to the trials and races occasionally.

What have you found most rewarding about your role at
I get a real kick out of seeing independent owner/trainers winning races with a horse they have purchased off, as well as the great pinhook stories that come out of the yearling and RTR sales.

What is your level of involvement with the racing industry, in particular standardbreds?
I dabble in both sides of the spectrum, I ride work for Stephen Marsh which is a great way to keep up with the thoroughbred’s (and keep my waist line in check). For extra pocket money when I was at University, I worked yearling preparations at Breckon Farms and have also helped out Woodlands Stud at the sales the last couple of years. When we started selling standardbreds on I was excited to introduce our online sales platform to these farms.

Why do you think people should purchase their standardbreds from the All Age Sale?
With our parent company New Zealand Bloodstock, provides a quick, user friendly platform for buyers and sellers whilst also offering services such as Insurance and Airfreight. It also presents an opportunity for small owner/trainers and newcomers to the industry to get a foot in the door.

What are you most looking forward to in the future?
Getting an Ice Cream from Duck Island, oh and going on an overseas adventure once the airlines open!

Laura Petersen   | Sales & Marketing
Ph +64 274 197 471



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